For Media Assistance, please contact Katie Kirkland, Communications and Tourism Manager

Yosemite Gateway Partners Show the Way with #YosemiteNOW

August 14, 2024

YOSEMITE NATIONAL PARK, Calif., August 14, 2018- California's summer fire season has turned a corner for Yosemite National Park with today's reopening of the park's most popular attraction, Yosemite Valley. Yosemite's Gateway communities have come together with #YosemiteNOW on social media to show the world Yosemite's current conditions and encourage visitation that is vital to the region's economic recovery. #YosemiteNOW has quickly gained momentum among thousands of Yosemite fans.

Four stunning counties are the Gateways to Yosemite National Park. Although these areas share a piece of paradise, they are uniquely different and offer visitors four epic ways to explore the park. With breathtaking scenic expanses, crystal clear lakes, rivers, waterfalls, and granite rock formations, there are endless adventures to be found. To honor the re-opening of Yosemite Valley and other main attractions throughout the park, the Gateway counties of Madera, Mariposa, Mono, and Tuolumne have come together to invite visitors to their Gateway communities and Yosemite National Park and to spread the word that Yosemite National Park is OPEN NOW, with the #YosemiteNOW campaign.  

During the closure, Gateway communities experienced a devastating decline in tourism, resulting in huge losses for local businesses during the peak of tourism season. To help aid in the recovery and to celebrate restored access to the park, the Gateway partners are asking visitors to join them and make their Gateway communities vibrant and lively again. Spread the love for not only Yosemite but for the hardworking National Park Service, Cal Fire, United States Forest Service and other brave personnel who have been working hard to save communities and preserve this National Park gem by visiting and participating in the #YosemiteNOW Campaign.

For a limited time, Visitor Centers in Mariposa, Tuolumne, Madera, and Mono are offering free #YosemiteNOW heart signs to welcome the public to participate in the campaign.

For information on visiting Yosemite National Park, contact one of the Yosemite Gateways:

Visit Yosemite | Madera County - (559)683-4636. YosemiteTheYear.com

Yosemite Mariposa County Tourism Bureau - (209) 742-4567.  Yosemite.com

Mono County Tourism Bureau - (760) 924-1738. MonoCounty.org

Tuolumne County Visitors Bureau- (209)533-4420. VisitTuolumne.com

To join in on the #YosemiteNOW campaign, simply post a picture or video inside Yosemite National Park with the #YosemiteNOW. There are over 1,200 square miles of magnificent Yosemite to explore, with endless photo/video opportunities to share with the world to let them know that Yosemite is open NOW.

About Tuolumne County, California

Tuolumne County rhymes with “Follow Me,” located 133 miles/200 km east of San Francisco, is a pristine, scenic expanse reaching into the foothills of the Sierra Nevada Mountains. Gold was discovered in Tuolumne County in 1848, setting off the major gold rush of 1849. The main highways leading to the picturesque drive from the San Francisco and East Bay Area are Highways 108 and 120 from the west and Highway 49 from the north.  The State Highway 120 entrance to Yosemite National Park is considered the “front door” of the park for the San Francisco Greater Bay Area. The Stanislaus National Forest, Yosemite National Park, and other surrounding areas provide natural vistas and settings for hiking, water skiing, horseback riding, rafting, camping, snowmobiling, boating, snow skiing, fishing and other outdoor activities. Seven restored historic hotels, four golf courses, numerous and varied dining establishments, historic saloons, five wineries and hard cider distillery, train rides, casino, seven museums, two state historic parks, five live theaters, and many bed-and-breakfast inns are among the many other attributes that make the county a year-round vacation destination. www.visittuolumne.com 

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Contact: Katie Kirkland, Communications and Tourism Manager, katie@gotuolumne.com, 209-533-4420